Remote SEO Specialist – Digital Marketing

Acerca de la Empresa

Publicis Sapient is a digital transformation company. We help leading organizations around the globe to reinvent themselves by building digital products and experiences that drive growth and connect with customers. As part of Publicis Groupe, we leverage a vast network of experts to deliver innovative solutions across strategy, consulting, and technology. With a strong presence in Madrid, we are committed to fostering a culture of creativity, collaboration, and continuous learning.

Descripción del Trabajo

We are seeking a highly motivated and skilled Remote SEO Specialist to join our dynamic Digital Marketing team. This is a 100% remote position. As an SEO Specialist, you will be responsible for developing, implementing, and managing search engine optimization strategies. Your primary goal will be to improve our clients’ organic search rankings and drive traffic to their websites, ultimately increasing their online visibility and business growth. You will work with a diverse set of clients, across various industries, utilizing your expertise in both technical and content SEO.

Responsabilidades Clave

• Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to create and optimize content for SEO.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Stay up-to-date with the latest trends and best practices in SEO and digital marketing.

Habilidades Requeridas

• Proven SEO experience (minimum 2 years)
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g., Google Analytics, Adobe Analytics)
• Experience with keyword research and SEO tools (e.g., SEMRush, Ahrefs, Moz, Screaming Frog)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Familiarity with content management systems (CMS) like WordPress
• Excellent analytical, organizational, and time management skills
• Strong communication and presentation abilities

Cualificaciones Preferidas

• Bachelor's degree in Marketing, Business, or a related field
• Google Analytics certification
• Experience with international SEO and localization strategies
• Familiarity with UX/UI principles as they relate to SEO
• Experience working with enterprise-level SEO platforms

Ventajas y Beneficios

• Fully remote work environment
• Flexible working hours
• Comprehensive health and wellness benefits package
• Opportunities for professional development and continuous learning
• Generous paid time off
• Access to a global network of experts and resources
• Employee assistance programs

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